ROAD SAFETY AUTHORITY
Our social ads vary widely in terms of content and tone. Often the tone is lighter and the aim is to entertain the reader with content that is funny or nostalgic, off-beat or unusual. But social ads can also be an opportunity for an advertiser to increase public awareness on a noteworthy issue or a matter of public concern.
The RSA wanted to highlight the problem of rogue third party sites that were overcharging customers for their theory and driving tests. We ran a social ad with sound practical advice on negotiating through the booking process for a driver theory test. Clever use of gifs enhanced the message of how find the official booking site and how to avoid rogue operators.
The ad performed extremely well and successfully drove traffic to the official sites operated by the
Road Safety Authority.
View it live here: http://www.thejournal.ie/driving-test-theory-test-unofficial-sites-warning-1451576-May2014/
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