Success Story


25 Jul 2014
05 Sep 2014
Temperature Dependent Social Ads

As part of their “Goodbye Serious” summer campaign, HB commissioned two social ads for July-September 2014.

The content was eye-catching, entertaining and fun with a tone in line with our DailyEdge offering and in keeping with the “Goodbye Serious” theme.

While the content was prepared and agreed well in advance of publication, dates were kept flexible as the articles would only be published if the temperature reached 22 degrees. It had to be ice cream weather!

Both ads were published within the agreed time frame and performed well with strong article views and high engagement levels.

View one of the ads live here.

Take a look at some campaign screens here...