Our GAA vertical is well established and respected as an excellent source of quality GAA news coverage. Liberty were established as an official sponsor of the GAA Hurling and Camogie All-Ireland Senior Championship and we were in a position to help them leverage that existing relationship with GAA fans.
For the duration of the 2014 GAA Championships, we partnered with Liberty as sole sponsors of GAA coverage on TheScore.ie (now The42.ie) on both mobile and desktop. Sponsorship extended beyond regular coverage of all football, hurling and camogie articles to include the GAA Match Centre and a weekly post weekend round-up that was cross posted to TheJournal.ie.
During the course of our partnership, we launched our Quiz product and Liberty were lucky enough to be associated with our first ever sponsored Quiz!
View the quiz here: http://www.the42.ie/which-type-of-gaa-fan-quiz-1609777-Aug2014/
Liberty benefited from complete share of voice for the vertical and cross platform high impact display enhanced the offer further.