Musgraves’ Frank & Honest
Musgraves recognised an opportunity upon the launch of our daytime poll product. The “Lunch Crunch” is a daily lighthearted poll about a topical question getting readers talking that day. The content, wherein we ask our readers for their “frank and honest” opinion about a topic, was an ideal opportunity for the client to leverage the name of their brand for a clever connection to engaging content.
The Lunch Crunch is published at 12.45pm every day and remains sticky at the top of the river of news stories until 3pm, offering excellent exposure for the sponsor. The sponsorship consisted of all available ad placements on desktop, mobile and tablet. Additional targeted display on mobile enhanced the campaign for excellent results.